National Organic Cereals 2012
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Plum Baby
How Plum Baby was born
It all started back in 2006 when mum of three Susie Willis was running her own cookery school, the Purple Plum.
After taking a look at the stodgy, flavourless foods available in the supermarket Susie thought, “Surely someone can do better than that!” So she resolved to use her own cookery skills and knowledge of healthy eating to create a range of meals that would revolutionise the weaning of babies. As she said herself, “I wanted to create real food for babies that delivered taste, nutrition and goodness in every mouthful”.
Susie based her meals on super foods, like quinoa and blueberries, because they’re packed with all the super nutrients that little ones need to develop healthy minds, healthy bodies and adventurous tastes. And she devised recipes that would blow away the bland, over-processed foods clogging up the baby food aisles.
Plum have made huge strides and set themselves apart from other big baby food manufacturers. They’ve dedicated every waking minute to improving all aspects of a baby’s development through diet and celebrating motherhood as the single most
important fantastic job in the world.
And perhaps more important, Plum gives you an intelligent alternative to home-made, so you needn’t feel guilty about not spending hours in the kitchen.
Opening a Plum pouch means giving babies the perfect dietary balance for their age. It means laying the foundations for a lifetime healthy diet. It means, in short, giving them a Plum start.
Website: www.plum-baby.co.uk
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