There’s only one farm in the country that can boast having hosted the nation’s favourite radio breakfast show.

OF&G licensee, John Hutchings, and his family had the surreal experience of providing the venue for Chris Evans’ BBC Radio 2 show on Friday last week having been edged into the situation by their neighbour – none other than TV presenter, Richard Madeley.

"Farmer John" Hutchings, in the spotlight with Chris Evans and Richard Madeley during the webcast of Friday's show

Around 13 million people tuned in to hear (and watch online) Chris and his team present their first ever “Show in a Field” from the Hutchings’ home at Talland Bay, near Looe.

Judging by the comments on the Radio 2 website, the somewhat impromptu event went down a storm with listeners, with even breakfast time legend, Sir Terry Wogan, adding his support in the online comments.

We were fascinated to know how the whole thing came about and what it was like for John and his family. John explained: “It started with Richard Madeley being on Chris’s show and he got into an amusing competition with one of Chris’s team, Jonny Saunders about who had the nicest field near their home, as Richard regularly crosses our field on his walks. Richard won because our field is in a beautiful spot and he suggested they should do the show from there.

“It was a foul day in the middle of June and was lashing with rain. I came in at about three o’clock for a change of clothes and listened to it on the Listen Again feature. It was all good fun, so I sent an email saying I’m “Farmer John”, as they were calling me, that I was the owner of Richard Madeley’s favourite field and to give us a bell if they fancied coming here. They called back and asked me to go on the radio, so I did and spoke to them about the field, the cafĂ©s, the beach, the view and how big the farm was. I asked them to come and do a show but said they had to bring all of the crew and Moira to read the news!”

Not necessarily expecting them to follow-up on the offer, John later got a call from the producers who wanted to come and visit. So he and his wife, Vanessa, put on a good show for their visitors with locally-made pasties and Cornish clotted cream teas and showed them around the land. The BBC team went away impressed, but it wasn’t until a couple of weeks before it actually happened that the plans were firmed-up.

John explained: “When it clear it was going to happen I went back on the radio last Tuesday and told them how the field was getting on, ready for their arrival. We kept the sheep off it and cut it for silage as late as we could, so it was nice and short and all clean and tidy.”

The farm is geared around a HLS agreement and focuses on spring and autumn lambs, with about 30 acres of cereals for home consumption – all organic. It’s not equipped for camping!

Fortunately, the infrastructure for the three to four hundred campers who would turn up was dealt with efficiently by the production company brought in by the BBC, Andrew Cheeseman Productions, and included putting a standpipe into the centre of the field to keep the temporary camp provided with water.

The campers were all ticket-only invitees of the Chris Evans Show, meaning that lots of work had to be done to make sure the facilities and safety complied with the BBC’s demands. A security team got to work ensuring only those who were meant to be there were on the farm, guiding the visitors to where they needed to be and keeping tabs on the broadcast equipment. A generator lorry provided a main and backup generator for the whole affair.

Chris Evans and his team turned up on the Thursday, in a helicopter Chris had hired to get them straight into a field on the Hutchings’ farm. They were picked up from the field by Vanessa in the family people carrier (Moira in the front, Chris in the small seats at the very back), while John collected two producers and the helicopter pilot using his quad and trailer. The contrast of going from a very expensive chopper to a farm quad was, apparently, not lost on them.

The campers were fed and entertained that night by the nearby Smugglers Rest, a taverna-style eatery, which put on a barbecue and live music from a local band.

John said: “It was a really good evening. Everyone came down to listen to the music and Jonny Saunders did a quiz for all the guests. Chris, Moira Stuart, the band, Scouting for Girls, and the whole team were there in the field just chatting to the public and all the guests for the show. It was a really laid back, nice evening.

“There was a competition for the best tent, so people had really made an effort. Someone had brought fairy lights, there was one tent with a glitter ball and others had those solar powered lamps stuck in the ground. There were a lot of really nice tents. At 6.15 the next morning they walked through the field playing a special jingle they’d recorded to wake everyone up ready for the show!”

As well as having Richard and Judy on the show, which was live-streamed on the internet, former world-class athlete Kriss Akabusi was on hand to lead some sporting challenges, though a highlight of the morning was newsreading legend, Moira Stuart, doing her bulletins from a horsebox!

“When we were planning the day they asked if I had a shed in the field or somewhere the news bulletin could be done from without interruption. We said the closest thing to that was the horsebox, which they thought was brilliant, so that’s how it came about. It’s funny but when the bulletin came on, everyone in the field just went quiet because Moira was doing the news.”

Even the local vicar got roped-in for the daily reflection spot on the show. John explained: “They were thinking of having the Archbishop of York but I said why not have the local vicar? She was terrified. She’d only been in the parish for a couple of weeks and knew that her bishop was listening, but she did really well.”

The Hutchings got swept up in the fun of the event and had a brilliant time. Contrary to what some less charitable souls might think, it wasn’t a money-spinner for the farm. They didn’t charge the BBC a penny and only took small recompense for their metered water and John’s very busy day on the JCB helping to set up the infrastructure.

So, in the final analysis, was it all worth it?

John is quite clear: “It was brilliant. There was a real buzz about it and everyone was really nice. It was great for the kids to see and they had their photos taken with the band. I had an access all areas pass which let me go anywhere in the setup. It was absolutely priceless. I tried to stay in the background during the broadcast, just watching it all happen, but they did pull me out at the end and I chatted to Chris before they finished the show.”

While on the air on Friday John wasn’t slow in inviting them back to do the same thing again next year. Will they?

“They might. You never know…”

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OF&G licensee, John Hutchings, will be up to his armpits in celebrities right about now.

That’s because the hugely popular Chris Evans Breakfast Show, on BBC Radio 2, is going to be broadcast live from one of his fields, on the coast near Looe, Cornwall, tomorrow morning.

As of now Mr Evans and his colleagues (including the newsreading legend Moira Stuart) are setting up along with 100 lucky campers and pop band Scouting for Girls.

Other high profile guests expected tomorrow include Richard and Judy and athletics star Kriss Akabusi.

Chris Evans’ aptly named Show in a Field can be heard from 7am to 9.30am tomorrow and you’ll even be able to see live video on the website.

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Our team enjoyed a very positive and pleasant (rain aside) couple of days at this year’s Cereals 2010 event.

Richard Jacobs of Organic Farmers & Growers Ltd at the Oxford Farming Conference session at Cereals 2010

Our CEO, Richard Jacobs (right), on the Oxford Farming Conference Panel

This really is the key date in the calendar for cereal producers and all of the supporting services. We’ve got into the habit of teaming up with our partners at SAI Global (who work with us to provide inspection services that support our certification process) for the event.

Our Chief Executive, Richard Jacobs, joined a high profile panel, including NFU President, Peter Kendall, on Wednesday morning for a show-based spin-off session from the Oxford Farming Conference entitled Science in the Arable Sector: Where are the ideas, which are relevant to cereal production?

It turned out to be a lively and very positive debate and the feedback we got tells us that Richard’s contribution opened a good few people’s eyes to the fact that the organic sector is not dominated by people with an ‘us and them’ attitude to organic/non-organic farming.

Richard Jacobs and Peter Kendall being interviewed by Charlotte Smith of BBC Radio 4

Richard (left) being interviewed by BBC Radio 4's Charlotte Smith, with Peter Kendall and (right) Prof Snape

The panel session was followed by Richard, Peter Kendall and Prof John Snape, Head of Crop Genetics at the John Innes Centre, being interviewed by BBC Radio 4 Farming Today presenter, Charlotte Smith (we’re told that should be on tomorrow’s programme).

It was also a great couple of days for our team on the OF&G/SAI Global stand who spoke to a lot of existing and potential licensees.

They felt that this year was particularly good for networking – and lots of great food was being given away. Our Development Officer, Steven Jacobs, said he thought it was a good atmosphere and felt like people were determined to be working together for the good of the industry. They particularly enjoyed the beer poured expertly by the ladies at the Savills stand!

The overall positives of the event have left the team buoyed-up for the next key arable event for us – our very own National Organic Cereals 2010, at which we can focus with the delegates, speakers and exhibitors on the benefits and challenges of our own sector.

In the wake of the gloom that accompanied the demise of the Royal Show, it’s really encouraging to see that well-focused farming events are still well-supported and can be so productive. And as I finish this, Farmers Weekly is reporting a turnout of more than 25,000 people – a very healthy show.

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To say there have been ‘reservations’ regarding the EU competition to design a new Europe-wide, compulsory organic logo might be an understatement.

We’ve expressed our own disappointment with the candidates we’re being asked to vote on*, but now there’s even some criticism from one of the judges who were asked to pick the final contenders; none other than the widely respected Craig Sams, founder of Green & Black’s (among many other successful organic brands), in fact.

Natural Products magazine reports on a letter Mr Sams has written to a German magazine outlining his concerns over the process, which he describes as “aspirational in the extreme” for its approach of only opening the competition to design students.

Craig Sams know a thing or three about branding and spoke on the subject at our Selling Organics: What’s the Story? conference in London, in October. It really is a shame that this process has to be mired in controversy when the sector has enough challenges to face without yet more bureaucratic mishandling to contend with.

And on the subject of voting for a logo, we have some other misgivings about how it’s being done. But more on that soon…

* Reference to our ‘disappointment’ is made with due respect to the so far anonymous designers whose entries made it to the shortlist of three. They’ve done very well to make it this far and have demonstrated great creativity, but it’s not their fault that what was really needed was a researched, tested and professional identifier that has to sit alongside some very expensive and carefully considered branding.

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Last night was a big one for licensee, Jess Vaughan, who featured prominently in BBC2′s Hairy Bikers’ Twelve Days of Christmas.

Jess and her friend sing to the nation!

Jess (left) and her friend sing to the nation!

The well-known two wheeled cooks whipped up what they described as one of their best ever dishes on a makeshift kitchen in one of Jess’s Gloucestershire fields.

And why were they there? “It’s the only place to go for cream. It’s the best there is, man.” A ringing endorsement indeed!

The pair went on to praise the quality of the cream from Jess’s Ladies numerous times and credited it with making their Christmassy Panacotta the special dish they profess it to be.

Jess explains what makes her milk and cream so good and gets to try out the finished food – not to mention indulging in a spot of festive singing… Very brave on national telly, but nicely done!

Jess told us the rather large film crew spent a whole day on the farm and that she loved the experience.

You can take a look for yourself on the BBC iPlayer (until they remove it). Jess’s part starts at 39’58″, if you don’t want to watch all of it…

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Obviously, the headline refers to a ‘pee bale’. What else?

Staff at the National Trust Wimpole Estate attracted quite some attention recently with the story of their open-air, non-flushing, recyclable, compostable, loo-with-a-view.

In an enlightened move, the gardeners at the stunning Wimpole Hall, in Royston, Cambridgeshire, (the associated Wimpole Home Farm is converting to organic with OF&G) have installed their bales against a spare wall and the men use it in preference to the more traditional water closet.

This has a number of benefits, not least saving many unnecessary toilet flushes and it gives a marvellous natural boost to the compost that it is eventually added to. I imagine it also removes the need for a walk to wherever the toilets are, so you could say it also results in saved man-hours.

That’s not a sexist turn of phrase, by the way; bale relief is limited to the men because apparently their urine is less acidic (plus other fairly obvious practical reasons, one would imagine).

They certainly got plenty of attention for their new habit, with not only a lighthearted piece by the local BBC TV news, but an interview on Radio Four’s Today programme, no less. Links to both are here.

Though it crossed my mind, it’s far from clear that the ladies would stand for a similar arrangement being enacted here at the Old Estate Yard…

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