There’s only one farm in the country that can boast having hosted the nation’s favourite radio breakfast show.

OF&G licensee, John Hutchings, and his family had the surreal experience of providing the venue for Chris Evans’ BBC Radio 2 show on Friday last week having been edged into the situation by their neighbour – none other than TV presenter, Richard Madeley.

"Farmer John" Hutchings, in the spotlight with Chris Evans and Richard Madeley during the webcast of Friday's show

Around 13 million people tuned in to hear (and watch online) Chris and his team present their first ever “Show in a Field” from the Hutchings’ home at Talland Bay, near Looe.

Judging by the comments on the Radio 2 website, the somewhat impromptu event went down a storm with listeners, with even breakfast time legend, Sir Terry Wogan, adding his support in the online comments.

We were fascinated to know how the whole thing came about and what it was like for John and his family. John explained: “It started with Richard Madeley being on Chris’s show and he got into an amusing competition with one of Chris’s team, Jonny Saunders about who had the nicest field near their home, as Richard regularly crosses our field on his walks. Richard won because our field is in a beautiful spot and he suggested they should do the show from there.

“It was a foul day in the middle of June and was lashing with rain. I came in at about three o’clock for a change of clothes and listened to it on the Listen Again feature. It was all good fun, so I sent an email saying I’m “Farmer John”, as they were calling me, that I was the owner of Richard Madeley’s favourite field and to give us a bell if they fancied coming here. They called back and asked me to go on the radio, so I did and spoke to them about the field, the cafés, the beach, the view and how big the farm was. I asked them to come and do a show but said they had to bring all of the crew and Moira to read the news!”

Not necessarily expecting them to follow-up on the offer, John later got a call from the producers who wanted to come and visit. So he and his wife, Vanessa, put on a good show for their visitors with locally-made pasties and Cornish clotted cream teas and showed them around the land. The BBC team went away impressed, but it wasn’t until a couple of weeks before it actually happened that the plans were firmed-up.

John explained: “When it clear it was going to happen I went back on the radio last Tuesday and told them how the field was getting on, ready for their arrival. We kept the sheep off it and cut it for silage as late as we could, so it was nice and short and all clean and tidy.”

The farm is geared around a HLS agreement and focuses on spring and autumn lambs, with about 30 acres of cereals for home consumption – all organic. It’s not equipped for camping!

Fortunately, the infrastructure for the three to four hundred campers who would turn up was dealt with efficiently by the production company brought in by the BBC, Andrew Cheeseman Productions, and included putting a standpipe into the centre of the field to keep the temporary camp provided with water.

The campers were all ticket-only invitees of the Chris Evans Show, meaning that lots of work had to be done to make sure the facilities and safety complied with the BBC’s demands. A security team got to work ensuring only those who were meant to be there were on the farm, guiding the visitors to where they needed to be and keeping tabs on the broadcast equipment. A generator lorry provided a main and backup generator for the whole affair.

Chris Evans and his team turned up on the Thursday, in a helicopter Chris had hired to get them straight into a field on the Hutchings’ farm. They were picked up from the field by Vanessa in the family people carrier (Moira in the front, Chris in the small seats at the very back), while John collected two producers and the helicopter pilot using his quad and trailer. The contrast of going from a very expensive chopper to a farm quad was, apparently, not lost on them.

The campers were fed and entertained that night by the nearby Smugglers Rest, a taverna-style eatery, which put on a barbecue and live music from a local band.

John said: “It was a really good evening. Everyone came down to listen to the music and Jonny Saunders did a quiz for all the guests. Chris, Moira Stuart, the band, Scouting for Girls, and the whole team were there in the field just chatting to the public and all the guests for the show. It was a really laid back, nice evening.

“There was a competition for the best tent, so people had really made an effort. Someone had brought fairy lights, there was one tent with a glitter ball and others had those solar powered lamps stuck in the ground. There were a lot of really nice tents. At 6.15 the next morning they walked through the field playing a special jingle they’d recorded to wake everyone up ready for the show!”

As well as having Richard and Judy on the show, which was live-streamed on the internet, former world-class athlete Kriss Akabusi was on hand to lead some sporting challenges, though a highlight of the morning was newsreading legend, Moira Stuart, doing her bulletins from a horsebox!

“When we were planning the day they asked if I had a shed in the field or somewhere the news bulletin could be done from without interruption. We said the closest thing to that was the horsebox, which they thought was brilliant, so that’s how it came about. It’s funny but when the bulletin came on, everyone in the field just went quiet because Moira was doing the news.”

Even the local vicar got roped-in for the daily reflection spot on the show. John explained: “They were thinking of having the Archbishop of York but I said why not have the local vicar? She was terrified. She’d only been in the parish for a couple of weeks and knew that her bishop was listening, but she did really well.”

The Hutchings got swept up in the fun of the event and had a brilliant time. Contrary to what some less charitable souls might think, it wasn’t a money-spinner for the farm. They didn’t charge the BBC a penny and only took small recompense for their metered water and John’s very busy day on the JCB helping to set up the infrastructure.

So, in the final analysis, was it all worth it?

John is quite clear: “It was brilliant. There was a real buzz about it and everyone was really nice. It was great for the kids to see and they had their photos taken with the band. I had an access all areas pass which let me go anywhere in the setup. It was absolutely priceless. I tried to stay in the background during the broadcast, just watching it all happen, but they did pull me out at the end and I chatted to Chris before they finished the show.”

While on the air on Friday John wasn’t slow in inviting them back to do the same thing again next year. Will they?

“They might. You never know…”

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We finally have the official, ready-to-use version of the new EU organic logo!

 

The winning design for the EU organic logo

The EU organic logo

We’ve been waiting a while and many of our licensees have been on tenterhooks for this, because for new products it needs to be in use by July and that doesn’t leave a lot of lead time.

 

This morning the EU website has been updated with downloadable versions of the logo and a style guide for its use and you can grab everything you need from here: http://ec.europa.eu/agriculture/organic/eu-policy/logo_en

We were promised we’d have this by the end of this month so, by a hair’s breadth, they have delivered!

It’s still going to mean something of a rush for some operators to get labels designed, approved, printed, distributed, etc. But at least now they can move forward.

Our processing team are currently digesting the detail of the usage guidelines so that they can help with any queries that arise. There are bound to be some.

We also learn today that our identifier code (originally ‘Organic Certification UK2′, then ‘GB Organic Certification 2′) has now been changed again to ‘GB-ORG-02′. Just like that. No more, no less. New logos will be produced shortly for licensee use to update their own materials.

It’s been a long road, but we’re getting there!

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Planning is under way for the annual producer conference run by the Organic Research Centre – Elm Farm.

It’s one of the main get-togethers of the year for organic producers, so it’s worth adding the date to your diary early and getting your application form in if you’re intending to be there.

Click here to download the conference flyer [Adobe PDF]

Booking and Registration Form [Adobe PDF]

Oh and of course it’s once again at Harper Adams University College, giving you a great excuse to pay a visit to our lovely part of the world!

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Just spotted this piece from Farmers Guardian flagging up a new round of funding from the Welsh Assembly Government for organic conversion.

That’s good to see, though there are a couple of caveats:

  1. There is a small application window – 15 September to the end of the month
  2. The available funding is limited to £700,000

That said, we’re pleased to see that arable conversion will be at the top of the priority list. More homegrown organic cereals are badly needed, hence our focus on an annual organic arable event.

Much more detail is available in the very comprehensive FG piece…

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Okay, at three per cent land area it’s not huge growth. But the latest figures from the statisticians at Defra show stability Defra logoand small progress in organics, rather than stagnation or decline.

You can read the report for yourself [click on 'latest release' for PDF download], but the headlines are quite straightforward:

  • Organic cattle: +28%
  • Organic sheep: +37%
  • Organic pigs: +41%
  • Organic poultry: -2%
  • Cereals area: +10%
  • Vegetables area: +16%
  • Total producers/processors: +4%

As with all statistics, there is more of a story behind many of these figures. The report does explain that some changes in recording have affected the total hectares, for instance.

The figure for pigs may be a bit of a surprise. It’s not entirely clear what’s behind that (your suggestions welcome in the comments) but the poultry figure is possibly surprising only in that it’s not a larger drop.

All-in-all, these stats are reassuring. They reflect a state of the industry as we, here at OF&G, recognise it. The figures in the report run to the end of 2008 and, the way things are currently with the economy, there could be fluctuations to those figures already in the first half of 2009. That said, our own experience to this point in the year tallies loosely with the picture the statistics are painting for last year.

The report contains plenty of breakdowns by product, land area, region, etc. which make for interesting reading.

If you’re planning to take a look at the stats yourself, fear not – it’s a ten-page summary that won’t send you wonky-eyed trying to follow it!

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Well, National Organic Cereals 2009 is done and dusted – and it was a stonker!

The great and good of organic arable production were at NOC 09

I know that sounds like blowing our own trumpet, but it wasn’t the success it turned out to be purely because of the organisation. It was down to the fact that pretty much everyone who mattered was represented: farmers, millers, consultants, traders, professional and support organisations, you name it.

The official head count (as in, those ticked-off on the delegate and exhibitor registration sheet) amounted to 189. There were a few more people on top of that who showed up as well.

The speakers were very well received and the information imparted was right on-topic, making the day the practical, warts-and-all look at organic arable we intended it to be. The wide array of exhibitors added to the overall usefulness of the event and the caterers laid-on a superb lunch of organic beef, followed by afternoon tea and cake. The weather even played its part by staying dry until the tail end of the packing up!

We were delighted that our headline sponsor, Triodos Bank, was able to announce its ground-breaking initiative to provide a £5 million fund dedicated to supporting converts to organic arable farming at market-beating interest rates.

Presentations

There was a buzz around John and Alice Pawsey’s farm, at Shimpling, Suffolk, throughout the day and we must pass on our thanks to them once again for being the perfect hosts.

John’s farm walks to view the specially planted trial plots were a highlight of the day which seemingly no-one wanted to miss.

Farm Walk

Tonnes of credit has to go to OF&Gs’ development officer, Steven Jacobs, who was the driving force behind the whole thing and the man with the frazzled, “I’m only standing upright now because my backbone doesn’t have a hinge” look on his face at the end of the day. Nice job, Steven.

You can take a look at our collection of photos from the event on our Flickr set, here (or click on any of the photos above).

A lot of new acquaintances were made and some old ones renewed and, perhaps the most important result of the day, we spoke to non-organic farmers who came to learn and are now seriously considering delving into organics.

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