Posted February 7th, 2012
Every now and then the BBC’s popular Countryfile programme revisits the topic of organic food and farming. Of course, such high profile coverage of organics is always to be welcomed and this was a rounded and well-balanced feature. The trouble is it always feels a bit like they are giving it the ‘organics by numbers’…
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Posted December 7th, 2011
In a world where pretty much everything seems to happen online now, you would expect there to be a wealth of useful content on the practical aspects of organic farming. Somewhere among all those celebrity tantrums on Twitter and videos of cute kittens doing funny things, there really is a wealth of helpful, real world…
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Posted July 14th, 2011
When the National Trust launched its ground-breaking MyFarm project at OF&G-licensed Wimpole Home Farm, in Cambridgeshire, it was with the full expectation that it would open the eyes of thousands of people to what it takes to be a farmer. That is certainly what seems to have happened when hundreds of viewers watched live on…
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Posted December 15th, 2010
The answer is ‘yes and no’. They can get off the ground, but they won’t be clearing off to South Africa to enjoy the winter sun any time soon.
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Posted October 21st, 2010
It’s a constant battle to communicate to shoppers why they should buy organic products. Part of this is due to almost having an embarrassment of messages – animal welfare, controlled inputs, no GMs, etc, etc. It’s hard to narrow down what’s most important to people. And even if you do that, communicating it effectively is…
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Posted October 7th, 2010
Emotions seem to be mixed among viewers we’ve talked to of the current Channel 4 programme Food: What Goes in Your Basket?, presented by food critic, Jay Rayner. Some think it’s good to be educating shoppers on food and farming. Others think this kind of (sometimes shock/horror) overview approach is just about making TV that…
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Posted July 21st, 2010
We’ve been advised by SAC (Scottish Agricultural College) that it’s recruiting now for the September intake of students on its Organic Farming PgDip/MSc course. This is a distance learning course, using online materials, so it could really suit someone who wants to expand their qualifications without giving up a year and returning to student life….
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Posted June 3rd, 2010
We’re very pleased to have been able to announce today that BBC Countryfile presenter and high-profile farmer, Adam Henson, will be attending our National Organic Cereals 2010 event. To be held on July 8, in Andover, Hampshire, this year’s National Organic Cereals will be building on an excellent 2009 event and has the backing of…
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Posted February 3rd, 2010
The Soil Association conference gets underway today in Birmingham (and yes, they have already been publicly ribbed about the industrial location, at The Custard Factory). We have folk there, as do most organic organisations and companies. It’s generally a setting in which the more philosophical issues are dealt with and the temperature taken of the…
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Posted October 22nd, 2009
Interestingly, following on from the last post, a new Defra-backed report has emerged which suggests that shoppers have a perception of organic food and farming that is beyond the practical requirements of the regulations. The study, carried out by the University of Exeter, reports an ‘expectations gap’ between the reality of production and processing and…
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