Posted May 17th, 2012
There is massive value in winning awards. Look at it this way – once you’ve been crowned best of the bunch for your product or service, you can forever preface your company name with ‘award-winning’. Being independently judged to be ahead of the pack sends a powerful message to your potential customers. So, with that in…
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Posted February 7th, 2012
Every now and then the BBC’s popular Countryfile programme revisits the topic of organic food and farming. Of course, such high profile coverage of organics is always to be welcomed and this was a rounded and well-balanced feature. The trouble is it always feels a bit like they are giving it the ‘organics by numbers’…
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Posted October 6th, 2011
Next week (October 13, to be precise) sees the third annual running of our Selling Organic series of conferences at which we bring together some of the sector’s greatest minds to share their expertise and examine the state of the market. We’re really pleased with this year’s line-up of speakers, which has some fresh faces…
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Posted July 7th, 2011
It’s a big day for us; National Organic Cereals occupies a great deal of our time and attention throughout each year, all to ensure that it runs smoothly on the day. Today is that day – and so far, so good.
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Posted July 6th, 2011
It’s that time of the year again when we meet up with friends, acquaintances and the movers and shakers of the organic arable world.
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Posted February 16th, 2011
If that’s your first reaction when someone asks if you have a Facebook account, now might be the time to re-educate yourself.
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Posted October 21st, 2010
It’s a constant battle to communicate to shoppers why they should buy organic products. Part of this is due to almost having an embarrassment of messages – animal welfare, controlled inputs, no GMs, etc, etc. It’s hard to narrow down what’s most important to people. And even if you do that, communicating it effectively is…
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Posted September 22nd, 2010
Last year, with our partners at Organic Conferences Ltd, we put together a new event in the organic calendar which we called Selling Organic: What’s The Story. You can read all about it here, but suffice to say it went down really well and we’re building on it this year by popular demand. Selling Organic:…
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Posted September 16th, 2010
Logos are, let’s face it, everywhere. We’ve all got them. You have to; they allow for easy visual recognition of a brand or organisation and they then tie together all of your communications, be they letter to customers, a website or a blog. We rather like our logo. It feels solid. Trustworthy. Not overblown or…
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Posted January 7th, 2010
To say there have been ‘reservations’ regarding the EU competition to design a new Europe-wide, compulsory organic logo might be an understatement. We’ve expressed our own disappointment with the candidates we’re being asked to vote on*, but now there’s even some criticism from one of the judges who were asked to pick the final contenders;…
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