It’s a constant battle to communicate to shoppers why they should buy organic products. Part of this is due to almost having an embarrassment of messages – animal welfare, controlled inputs, no GMs, etc, etc. It’s hard to narrow down what’s most important to people. And even if you do that, communicating it effectively is…
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The day is nearly upon us. The day we will discover the one logo to rule them all. If you’ll excuse the slightly nerdy Lord of the Rings reference, I am, of course, referring to the EU organic logo. The results of the competition held to choose this hotly anticipated item of packaging decoration are…
Read More ...Grave news emerges from OMSCo (via the Daily Telegraph) that the co-operative might have to dump up to 100,000 litres of organic milk because of the weather. According to the Telegraph piece problems with collection, storage and delivery have combined to create the kind of perfect storm (my term, not theirs) that is a nightmare…
Read More ...As all of the doom and gloom headlines predicting the recession-related death of the organic sector start to fade into the mists of time, we may now being seeing some more reliable figures that tell something closer to the true story. We said all along that, not forgetting the pain of pig and poultry producers,…
Read More ...Some very uplifting news comes to us today from licensee, Jones Organic, makers of organic pasties and pies. Business is good and the firm has now signed a lease to take on new premises which allows it to double its baking and refrigeration capacity. While the business is proudly based in Bridgend, South Wales, increased…
Read More ...Interestingly, following on from the last post, a new Defra-backed report has emerged which suggests that shoppers have a perception of organic food and farming that is beyond the practical requirements of the regulations. The study, carried out by the University of Exeter, reports an ‘expectations gap’ between the reality of production and processing and…
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OrganicUK is an extremely important initiative to bring this country’s organic sector businesses together to properly communicate what organic stands for. OF&G has been firmly behind the project from very early days, to the point where we were the first certifier to commit financially to the project. Now we’re encouraging every organic-related business to get…
Read More ...Reports are appearing today of statistics coming out of retail analysts, IGD, which apparently show that a sizeable chunk of shoppers are sticking by organics – credit crunch or not. Talking Retail rounds up the report here. It shows that 19 per cent (or roughly one in five) consumers are holding firm in their organic…
Read More ...The distance our food travels is important to many people. Some of it does silly trips up and down the country going from farm, manufacturer or packer to depots spread around the country and often back again to reach stores a few miles from where it started. Some of it comes from all over the…
Read More ...If you’ve read further back in this blog you’ll have seen us being very pleased about the success of our Organic Cereals 2009 event this month. The key to that success was delivering a focused agenda that dealt with the honest practicalities of venturing into organic arable. People came to find out facts and informed…
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